Despite moving away from being ‘hardcore nutrition food’, Vector still markets itself through sports and physical activity – it doesn’t need to, though.

Vector being a meal replacement is hardly addressed in it’s marketing, and this campaign was designed to address that subject head-on. It was a process, but eventually I realized that Vector wasn’t just a meal replacement, but a cereal killer.

Vector is much healthier than Frosted Flakes, but is currently advertised using similar selling points

THIS CAMPAIGN WAS INSPIRED BY LG2’S 2021 REBRAND OF VECTOR.